Database reactivation: win back the customers and leads you already have.

A business that has traded for a few years has a list of people who once said yes, or nearly did: customers who bought once and never came back, leads who asked for a price and went quiet, quotes that were sent, opened and forgotten. Each of those people already knows your name and has already shown they need what you sell.

You're picking up a conversation that stalled, usually because life got busy on their side or follow-up slipped on yours. New leads still matter, and our SEO service and free website checker cover that side.

What that means for you:

• A second chance with contacts you already paid to win
• No ad budget, no new platform to learn
• Replies land in your own inbox, ready for you to answer

It suits you if:

• Your past customers, leads or quotes sit in a CRM, an inbox, a spreadsheet, or your booking or accounting software
• Most of those contacts are in the US or Canada
• You want to restart those conversations by email, in your own name

It is not for:

• Contacts outside the US and Canada. For now they are left out of the send.
• Patient lists. We don't take on patient lists from healthcare providers.

Your database is every person who has contacted you or bought from you, wherever their details ended up. For most small businesses that list is scattered across the accounting software, the booking tool, an email inbox and a spreadsheet someone stopped updating.

We pull those sources together into one working list: past customers who haven't bought in a while, leads who asked for a quote and never decided, inquiries that never got a proper follow-up, people who booked and didn't show, and sign-ups who never became customers. Each group gets its own message.

We keep the date each person last bought or asked, because that date decides who can be emailed. The list goes only into a sending tool you approve, in your name, and the cleaned list is yours to keep.

A reactivation message works when the person recognizes who sent it and why. So the messages go out from your name, written the way you write. We study a few of your past emails, then draft short notes that mention the last real interaction and ask one question the person can answer in a line.

We don't write long sales pitches, fake urgency or subject lines designed to trick someone into opening. Those get unsubscribes and spam complaints, and they spend the goodwill that makes an old list valuable. In an AI database reactivation campaign, AI sorts and drafts; you approve every message.

Campaigns go by email only, built to CAN-SPAM in the US and CASL in Canada. CAN-SPAM is an opt-out law. Every email uses an accurate sender name and an honest subject line, includes your business's physical postal address and a working unsubscribe link, and is identified as an ad unless the person opted in to hear from you.

The law gives you 10 business days to honor an unsubscribe. Our campaigns stop messaging that person straight away.

CASL works the other way: it needs consent. Implied consent from a purchase lasts two years, and implied consent from an inquiry lasts six months, unless the person gave express consent. Canadian contacts past those windows can't be emailed, and that includes an email asking them for consent, so they stay out of the send. Old leads and stale quotes often fall outside those windows, which is why step 2 flags them.

Flamcom does not make legal judgments. We build campaigns to these rules; you confirm your consent records, and if in doubt, ask your lawyer. The business whose offer is in the email stays responsible under these laws even when someone else sends it, which is why the final say on each segment sits with you.

Three policies hold on every campaign. We won't send to bought or rented lists. You approve every message before it goes out. The cleaned list stays with you when the campaign ends.

• The campaign. A cleaned, segmented contact list, the approved messages for each segment, and the send schedule in waves.
• A simple report. Replies and unsubscribes by segment, plus calls booked through the booking link in the messages if the campaign uses one. Otherwise we add the bookings and quotes you share with us.
• A clean list to keep. The merged, de-duplicated list stays yours, ready for ongoing follow-up.

Database reactivation is part of our automation service. If the campaign shows that leads were going quiet because follow-up was manual, our automation workflows can take over the follow-up, so the list doesn't go cold again.